3 Steps to Social Media Success
We all want a huge following and high engagement rate. so- How do you go about achieving it?
First, you need to determine WHO you are trying to reach. Is your audience millennial women with a high income living downtown and interested in fashion, or is it Gen-X men living in the suburbs with a mid-grade income interested in sports? With a good social media strategy, you can pinpoint the ideal client for your business and increase exposure to that niche of people. Pinpointing this niche will also affect your next decision: which social media platforms to use.
1. FIGURE OUT THE CORRECT Platforms
Specific people prefer specific platforms, mostly depending on their interests and age. Determining WHERE to post on the internet depends on the clients your business wishes to reach.
LinkedIn: Most users are over the age of 35 and are college graduates in professional jobs. LinkedIn is a seriously-toned platform and is used by business executives, with a majority of users making over 100k a year.
Instagram: Almost all Instagram users are under the age of 35 with an almost even gender distribution, and a large variety of interests.
Facebook: This app has an even spread of users across age groups, but of all social media apps, it is the most popular with seniors. It has the most active users of any other social media site, so the opportunity for growth is huge!
Tiktok: If your business is trying to target Gen-Z and younger Millennials, TikTok is where to go. This app is strictly video content but can grow your engagement and following overnight if you play the algorithm right.
Twitter: Most Twitter users are millennials, and ⅔ of them are male.
2. Now that you’ve determined your platforms, it’s time to talk content.
Video content is WHAT you should post, as it’s growing rapidly on all platforms.
In fact, Instagram recently announced that they will be prioritizing video content in their newest update, including a boost on Reels videos. Use this push on video content if you want to boost your engagement.
On Instagram, the most effective content is Reels, Stories, and IGTV for video. When posting photos or graphics, try to make informative and educational carousel posts including inspirational messages. On the app, you can share videos, pictures, and even go LIVE!
Twitter is used for posting pictures, graphics, videos, and links for the most part. The most effective content to post is links to your blogs and sites, as well as important news blasts. However, on Twitter, businesses’ responses to customer’s posts are just as important as posts themselves. Many companies have gone viral for commenting on consumers’ tweets towards them. A witty remark will go a long way for Millennials, and it creates a strong sense of customer loyalty.
As previously mentioned, LinkedIn content tends to be tightly professional. It is capable of sharing pictures, videos, and links, but the best content to share is company news and updates.
Facebook is capable of sharing links, videos, pictures, and live videos, making it the most diverse platform in terms of content. The best way to reach your followers here is through video content, blog posts, and informative/attention-grabbing links.
Overall, while every platform is different, and is capable of sharing different content, video is trending upward everywhere, because followers find it most engaging and respond best to it.
3. Be sure to stay on schedule!
The WHEN of social media posting is just as important as the “Who,” “Where,” and “What”.
Every social media site’s algorithm will reward you for posting frequently, and during times your followers are most active. Posting frequency is different and depends on many factors. The most important thing is to create a schedule that you can stick to and be consistent with to get out quality content.
The quality of the content matters more than the frequency of your posts, and your followers will always prefer a well thought out post over a ridiculous amount of filler posts.
If you set a 1x daily goal and can’t get the content for it or if the content isn’t relevant to your audience, it can cause frustration and burnout for you, and create disinterest in your audience.
Conversely, if you only post once a month your audience may forget about you. And the algorithm will “punish” you for not posting regularly.
When it comes to timing, posting time on social media always requires some trial and error to figure out what works best for your brand. Are they online mainly in the early morning before work? On their lunch break? Analytics will give you this information.
When considering your social media strategy, Start with the WHO (your audience), WHERE (which social media accounts to post to), WHAT (your content), and WHEN (posting frequency), while keeping in mind your WHY (your business’s goal). Always remember the reason behind your marketing strategy in order to create cohesive and compelling social media accounts that can achieve your business goals.