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Navigating the K-Shaped Economy
Ask ten people how the economy is doing right now, and you’ll get ten different answers.
The view depends ...
Don’t Let These 5 Marketing Mistakes Haunt Your Business
Running a small business is no joke. Between keeping the lights on, wrangling staff, serving customers, and making ...
5 Things to Keep in Mind When Running Google Ads
Google ads are a very powerful marketing tool that can help get your message, business, products, and more seen by the right people at the right time- if you know how to use them effectively, that is.
As long as you’ve created an ad and put money into it so that it’ll run, you can guarantee that people will see it; but will they click on it? Will you get any conversions?
To ensure that you’re putting out high quality ads that get you the results you’re looking for and compete with all the competition that’s out there, and there’s a lot, you’ve gotta learn the basics of Google Ads and keep some things in mind as you create and run them.
The Secret to Engaging Customers and Earning Those 5-Star Reviews
Have you ever searched for a new restaurant, service provider, or local shop, and the first thing you do is check ...
Minimally Viable Marketing: The Modern Cost of Doing Business
(Originally published here)
Every business needs a baseline level of visibility and credibility to be taken ...
Your Brand’s Recipe Isn’t Complete Without YOU
When thinking about human-centric marketing, we can think about how most people personify things.
We give our ...
Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns
(Originally published here.)
Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps ...
A Better Marketing Manifesto
We need better marketing. You may be thinking, “I’m sick of ads, Joe. Why do I want more marketing?” Well, I said “better” marketing, not more marketing. Marketing helps people find things.
5 Ways to Stand Out on Social Media
Getting your business noticed on social media nowadays can be a difficult task. How can you stand out from the ...
Canva is a Great Tool. But Not for Logo Design.
Many small business owners love Canva. It’s user-friendly, accessible, and allows businesses to create visuals ...
Don’t ‘Ghost’ Your Audience – How to Show Up Consistently
Have you ever taken the time to send a message to a business about a question or concern you had, to find that ...
Style, Substance, and Statistics in Your Marketing
The other day, someone asked me, “Joe, what are the three most important things to consider when marketing my business?" ...
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