RURL Brand Case Study

Jan 30, 2024 | Case Studies, Digital Marketing, Marketing Strategy

Congratulations! There’s a good chance you found this blog post from an email link. You may have clicked on a link in our company newsletter, or perhaps I sent you a link to it from a direct email. If this is the case, you can see how to use email marketing to grow your small business or nonprofit.

Email works! 

Done right, email marketing is a powerful tool that can help a small business or nonprofit keep in touch with existing customers and generate leads of potential new customers. Let’s focus on new business development. By following a few simple steps, you can create an email marketing campaign that will help you reach your target audience and convert them into customers.

Step 1: Define Your Target Audience

The first step in any email marketing campaign is to define your target audience. Who are you trying to reach? What are their needs and interests? Once you know who you’re targeting, you can tailor your content and messaging to appeal to them.

Step 2: Create a Lead Magnet

A lead magnet is a gift or incentive that you offer in exchange for a visitor’s email address. This could be anything from an e-book to a white paper to a discount code. The goal is to give visitors a reason to sign up for your email list and read your emails.

Step 3: Create a Sign-Up Form

Once you have a lead magnet, you need to create a sign-up form where visitors can enter their email address to get it. Your sign-up form should be prominently displayed on your website and in any other online marketing materials you use.

Step 4: Nurture Your Leads

Once you have a list of email subscribers, it’s important to stay in touch with them. This means sending them regular emails that are relevant to their interests and needs. Your emails should provide value and keep your subscribers engaged.

Step 5: Track Your Results

It’s important to measure the results of your email marketing campaigns so you can see what’s working and what’s not. This will help you optimize your campaigns and get the most out of your email marketing efforts.

Here are some tips for using email marketing to generate leads for your business or nonprofit:

  • Use a strong subject line. The subject line is the first thing your subscribers will see, so make sure it’s attention-grabbing and relevant to the content of your email.
  • Personalize your emails. When you personalize your emails, you’re showing your subscribers that you care about them and their interests. This can help you build relationships and increase engagement.
  • Use local content. If you’re targeting a local audience, be sure to use local information. This could include things like events happening in your area, local businesses that you partner with, or even just the weather. This will help your emails feel more personal and relevant to your subscribers.
  • Use visuals. People are more likely to read and remember emails that contain visuals, such as images, infographics, and videos.
  • Offer exclusive content. One of the best ways to get people to sign up for your email list is to offer them exclusive content that they can’t get anywhere else. This could be anything from early access to new products or services to discounts and coupons.
  • Make it easy to unsubscribe. No one wants to be bombarded with unwanted emails, so make it easy for your subscribers to unsubscribe from your list. This will help you maintain a healthy email list and avoid getting marked as spam.

We recommend using a newsletter service like Mailchimp that’ll help you manage, organize, style, publish, archive, and track your emails.  Here at Country Fried Creative, we use Mailchimp (because it’s an Atlanta-based company and is pretty awesome), but you can use other tools.  All quality email systems also allow people to subscribe and unsubscribe with ease, something you definitely need. These tips can help you learn how to use email marketing to grow your small business or nonprofit.

Email marketing is a powerful tool that can help you keep in touch, promote events, get leads, solicit for donations, share success stories, provide helpful tips (like those in this blog post), and more. By following the tips in this blog post, you can create an email marketing campaign that will help you reach your target audience, convert them into customers, and keep them engaged with your company.

We manage and maintain email newsletters for some of the area’s best businesses and nonprofits.  If you’d like for us to do that for you, please reach out.  We’re here to help.