5 Reasons You Need To Be Running Digital Ads
Have you ever done some online “window shopping and”, then seen an ad for that product pop up on your next social media scroll? Seems a little scary sometimes, doesn’t it? Well, it isn’t due to some nefarious Mark Zuckerberg mind-reading scheme- it’s all thanks to digital advertising. And it’s effective. What if
4 Ways Keeping Track of your Analytics Will Help you Get the Most Out of your Website
Building a website is an undertaking on its own, but launching the finished product isn’t the end of the journey. To properly utilize your website and get the most out of it, you’re gonna have to take a look behind the curtain and keep up with your website analytics. Not
5 Simple Things You Can Do to Get the Most Out of Your Website
The old adage “build it and they will come” simply doesn’t work for websites. Over the last few decades, the online world has gotten increasingly more saturated. That’s great for users- they can find absolutely anything under the sun that they may be looking for! However, it makes it much
Your Missing Link May Be SEO/SEM
What is SEO? Search Engine Optimization commonly referred to as SEO, is the process of editing a website to maximize its visibility online. It ensures that when someone searches for your business, your website shows up. These search results are completely organic, meaning that they are not paid ads. This is
Digital Marketing: Why Should I Care About It?
Digital marketing is the process of reaching new and existing customers. This is done via online tools such as social media, websites, search engine optimization, and more! It is a blanket word for the many sub-categories of internet marketing listed above. Why should I care? In the past year, have you come
3 Steps to Social Media Success
We all want a huge following and high engagement rate. so- How do you go about achieving it? First, you need to determine WHO you are trying to reach. Is your audience Millennial women with a high income living downtown and interested in fashion? Are they Gen-X men living in the
3 Things to Consider When Launching a Website
Launching a Website: they will come…maybe! When it comes to launching a website, just because you have one- doesn’t mean it’s being seen or even doing what you need it to. How frustrating right? So what’s a business owner to do, when they’re trying to get seen online? These days we’re trained to
How a Great Website Accomplishes Your Organizational Goals
Websites- everyone’s got one, right? Do you ever stop to wonder why that is? Why organizations still require websites even in these days of ever-present social media? Why businesses spend a lot of time and money to make sure that they have a pretty, meaningful, and functional website? The answer is that