It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact wording – the essence of it rings true. Conversely, another version of the same idea was articulated by Lewis Carroll in...
On October 12, 2022, I will have the pleasure of co-presenting a small business workshop about Cybersecurity for the Fayette County Chamber of Commerce. In that workshop, I will speak about website security and how to protect your reputation online. Consequently, we...
The #1 mistake that most organizations make in regard to their online presence is building their website and then assuming that their job is done without taking steps to make sure they are found on Google. In today’s market, you must be able to be found on all...
Run Digital Ads! Do you know how to run digital ads, or even why you need to? If not, we are here to help. Have you ever done some online “window shopping”, and then seen an ad for that product pop up on your next social media scroll? Seems a little scary...
Building a website is an undertaking on its own, but launching the finished product isn’t the end of the journey. To properly utilize your website and get the most out of it, you’re gonna have to take a look behind the curtain and keep up with your website analytics....
The old adage “build it and they will come” simply doesn’t work for websites. Over the last few decades, the online world has gotten increasingly more saturated. That’s great for users- they can find absolutely anything under the sun that they may be looking for! ...
