What is Digital Marketing and Why Should I Care About It?
Digital marketing is the process of reaching new and existing customers through online tools such as social media, websites, search engine optimization, and more! It is a blanket word for the many sub-categories of internet marketing listed above. Why should I care? In the past year, have you come across a single
3 Steps to Social Media Success
We all want a huge following and high engagement rate. so- How do you go about achieving it? First, you need to determine WHO you are trying to reach. Is your audience millennial women with a high income living downtown and interested in fashion, or is it Gen-X men living in
3 Things to Consider When Launching a Website
Build it and they will come…maybe! When it comes to websites, just because you have one- doesn’t mean it’s being seen or even doing what you need it to. How frustrating right? So what’s a business owner to do, when they’re trying to get seen online? These days we’re trained to Google first!
How a Great Website Helps You Accomplish Your Organizational Goals
Websites- everyone’s got one, right? Do you ever stop to wonder why that is? Why organizations still require websites even in these days of ever-present social media? Why businesses spend a lot of time and money to make sure that they have a pretty, meaningful, and functional website? The answer is that