The Missing Link In Your Marketing Plan May Be SEO/SEM
What is SEO? Search Engine Optimization, commonly referred to as SEO, is the process of editing a website to maximize its visibility when someone searches something related to your business on engines like Google and Yahoo. These search results are completely organic, meaning that they are not paid ads, which is
What is Digital Marketing and Why Should I Care About It?
Digital marketing is the process of reaching new and existing customers through online tools such as social media, websites, search engine optimization, and more! It is a blanket word for the many sub-categories of internet marketing listed above. Why should I care? In the past year, have you come across a single
3 Steps to Social Media Success
We all want a huge following and high engagement rate. so- How do you go about achieving it? First, you need to determine WHO you are trying to reach. Is your audience Millennial women with a high income living downtown and interested in fashion? Are they Gen-X men living in the
3 Things to Consider When Launching a Website
Build it and they will come…maybe! When it comes to websites, just because you have one- doesn’t mean it’s being seen or even doing what you need it to. How frustrating right? So what’s a business owner to do, when they’re trying to get seen online? These days we’re trained to Google first!
How a Great Website Helps You Accomplish Your Organizational Goals
Websites- everyone’s got one, right? Do you ever stop to wonder why that is? Why organizations still require websites even in these days of ever-present social media? Why businesses spend a lot of time and money to make sure that they have a pretty, meaningful, and functional website? The answer is that