Run Digital Ads!
Do you know how to run digital ads, or even why you need to? If not, we are here to help. Have you ever done some online “window shopping”, and then seen an ad for that product pop up on your next social media scroll? Seems a little scary sometimes, doesn’t it? Online ads seem to be everywhere.
Well, it isn’t due to some nefarious Mark Zuckerberg mind-reading scheme- it’s all thanks to digital advertising.
And it’s effective.
What if you could use this tool for *your* business? With digital advertising, you can!
Running digital ads can help take your business to the next level. Keep reading for just five of the many reasons you need to be running digital ads and the strategies that will help make them most effective for your business.
The first step in the sales funnel is brand awareness – the point at which people are aware of your company and its products, but haven’t actually purchased anything yet.
The key to success here is making sure that you’re getting your name out there in a way that’s relevant to your business and customers. You want them to know what you’re all about, so they can make an informed decision about whether it’s worth buying from you.
We are more prone to purchase from brands we have seen before. With a digital advertising campaign, you can jump-start this process by getting in front of the right people. This is just one reason why running digital ads is so important.
To Extend The Reach Of Your Website
So – you just built your website, and are expecting millions of users to flood in, purchasing all of your products and getting quotes for all of your services.
As great as this would be, it isn’t exactly the case. Just having a website doesn’t guarantee that you will get visitors!
Digital ads can help you reach more people who are interested in your products, and not just the ones who are already on your website.
Digital ads allow you to expand the reach of your website, whether it’s through retargeting or brand awareness campaigns. You can target people who have visited your site within a certain time period and show them an ad for something similar to what they were looking at originally.
Or maybe they engaged with a piece of content on social media? That’s another great way digital ads can help extend the reach of your brand. Digital ads also allow you to target people based on their interests—so if someone has previously interacted with an article about skin care or cooking, then perhaps that person would be interested in seeing more articles about those topics!
On certain platforms, you can even upload your current email list and target them specifically. And then, create a look-alike audience of similar demographics.
With a digital ad campaign, you can supercharge your website’s reach dramatically.
To Improve Brand Loyalty
Digital ads are a great way to improve your brand loyalty. With the rise of ad blockers, the average person sees more than 7,000 digital ads per day. That’s not necessarily a bad thing: it means that people are engaged with content on their screens and may even be considering making a purchase. But it also means that you need to make sure your brand is getting attention from those who may be interested in what you have to offer so they can remember who you are when they’re ready for your product or service.
Digital ads are one way to do this—and it’s becoming increasingly important as more companies turn away from traditional advertising methods like TV commercials and billboards in favor of digital advertising options like Google Ads (formerly known as AdWords). Digital ads allow businesses to reach their target audience without breaking the bank by showing up alongside relevant search results or other content related specifically to topics relevant for each individual user; whereas traditional methods often require significant upfront costs before seeing returns on investment (ROI). And while some might argue that traditional methods still work better at generating actual sales conversions, due out soon!
To Increase Traffic To Your Website
Through digital marketing, you can increase traffic to your website. An effective Google PPC campaign will target those searching for the services you offer based on keywords on your website and other targeting options.
You should be running digital ads to target new markets and audiences, increase visibility of your brand, and expand the reach of your campaigns.
To run digital ads this way, use the following tips:
- Use keyword bidding to create an effective ad group structure
- Place bids for keywords related to interests/behaviors/intentions of people who are likely going to become customers
- Target specific geographic locations where people are most likely going to search for what you offer
Target New Markets And Audiences
Running digital ads are very effective at targeting new markets and audiences.
- You can target people based on their location. If you sell t-shirts, you could show your ads only in cities where it’s cold enough for people to be wearing t-shirts.
- You can target people based on their age. If your product is for toddlers, for example, then you’ll want to show your ads to parents of small children who live nearby—and not necessarily the parents of adult children who might be more likely to buy something like a lawnmower or snow blower.
- You can target people based on their interests and hobbies too. If someone loves hiking but has never tried sports bras before, they might be interested in seeing an ad about them!
Now that you know the five main reasons why you should run digital ads, it’s up to you to decide what type of ad will work best for you. So why not run some digital ads? Don’t know exactly how to run digital ads? Don’t worry, we do! We offer a variety of options, so feel free to reach out, and we can help you get started!