Expanding the Reach of Your Business

Expanding the Reach of Your Business

As essential purpose of marketing is creating market awareness of your product, service, brand, or organization. The market is your target audience – customers, clients, donors, volunteers, or whomever you’re trying to reach. Check out this blog article which...
The Goals of Marketing

The Goals of Marketing

The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, I spend more time trying to clarify the difference between sales and marketing to my peers than any other business topic. There is a naive assumption...
Changing the Recipe

Changing the Recipe

Happy New Year! Yes, it is going to be a Happy New Year because the Georgia Bulldogs have won the 2022 CFP National Championship AND the Atlanta Braves won the 2021 World Series. Unfortunately, with the good comes the not-so-good. Many of the issues we’ve all been...