5 Reasons You Need To Be Running Digital Ads
Have you ever done some online “window shopping and”, then seen an ad for that product pop up on your next social media scroll? Seems a little scary sometimes, doesn’t it? Well, it isn’t due to some nefarious Mark Zuckerberg mind-reading scheme- it’s all thanks to digital advertising. And it’s effective. What if
The Goals of Marketing
The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, I spend more time trying to clarify the difference between sales and marketing to my peers than any other business topic. There is a naive assumption that marketing and
Changing the Recipe
Happy New Year! Yes, it is going to be a Happy New Year because the Georgia Bulldogs have won the 2022 CFP National Championship AND the Atlanta Braves won the 2021 World Series. Unfortunately, with the good comes the not-so-good. Many of the issues we’ve all been dealing with the past two
What Can We Learn From the Facebook Outage?
Hello Country Fried Friends, This is not the introduction I originally wrote for this newsletter. Something major happened in the world of digital marketing so we preempted our original content and write about what happened regarding Facebook. On Monday, October 4th, 2021 Facebook, Instagram, and other Facebook-owned social media channels disappeared from
Building an Effective Marketing Strategy: The Foundation
We recognize that most people got into business because they love what they do, and likely that didn’t include marketing strategy. For others, it’s simply a matter of time. They’re busy running the business and serving their clients that slowing down long enough to get those marketing checkboxes ticked seems