In this era of digital connectivity, being found on the internet is crucial for any business or individual looking to grow their reach and connect with their audience. By using video storytelling and online advertising, you can up your game. The internet is a vast and...
In this blog, we share with you how to use video to build an effective campaign. Video is an incredibly powerful tool when it comes to crafting effective ad campaigns. It can be used to quickly capture attention, tell compelling stories, and create lasting...
A sales funnel is a way for a business to describe the process by which people become customers. Often called the customer journey, it’s often visualized as a funnel that starts with a large group of potential customers at the top and ends with a smaller number of...
A marketing plan is a strategic document that outlines the actions you will take to promote your products or services to achieve your marketing objectives. It should include a detailed analysis of your target market, competition, and marketing mix (product, price,...
Let me guess. You’re a local business-to-business (B2B) company that gets new clients from referrals. You believe that you get enough clients from referrals and don’t think you need marketing. You think marketing is a waste of money. You’re wrong, and I’m going to...
It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact wording – the essence of it rings true. Conversely, another version of the same idea was articulated by Lewis Carroll in...
