In this era of digital connectivity, being found on the internet is crucial for any business or individual looking to grow their reach and connect with their audience. By using video storytelling and online advertising, you can up your game. The internet is a vast and...
A sales funnel is a way for a business to describe the process by which people become customers. Often called the customer journey, it’s often visualized as a funnel that starts with a large group of potential customers at the top and ends with a smaller number of...
Let me guess. You’re a local business-to-business (B2B) company that gets new clients from referrals. You believe that you get enough clients from referrals and don’t think you need marketing. You think marketing is a waste of money. You’re wrong, and I’m going to...
It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact wording – the essence of it rings true. Conversely, another version of the same idea was articulated by Lewis Carroll in...
As we look forward to our company’s 20th anniversary next year, it’s dawned on me that we have a lot of stories to tell. Some of these stories don’t neatly fit into the digital marketing blog we feature here in our newsletter and on our website. The Citizen newspaper...
On October 12, 2022, I will have the pleasure of co-presenting a small business workshop about Cybersecurity for the Fayette County Chamber of Commerce. In that workshop, I will speak about website security and how to protect your reputation online. Consequently, we...
