Google ads are a very powerful marketing tool that can help get your message, business, products, and more seen by the right people at the right time- if you know how to use them effectively, that is.  As long as you’ve created an ad and put money into it so that it’ll run, you can guarantee that people will see it; but will they click on it? Will you get any conversions?  To ensure that you’re putting out high quality ads that get you the results you’re looking for and compete with all the competition that’s out there, and there’s a lot, you’ve gotta learn the basics of Google Ads and keep some things in mind as you create and run them.