It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact wording – the essence of it rings true. Conversely, another version of the same idea was articulated by Lewis Carroll in...
Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an investment makes good financial sense. In the context of marketing, it’s a way to ensure your organization’s marketing efforts are making a positive...
As I write this article in late summer 2022, we are experiencing record levels of inflation all across the country. The price of almost everything is up – fuel, food, raw materials, rent, subscription costs, medical costs, and labor costs. Here at Country Fried...
Building a website is an undertaking on its own, but launching the finished product isn’t the end of the journey. To properly utilize your website and get the most out of it, you’re gonna have to take a look behind the curtain and keep up with your website analytics....
