Chellie Phillips Case Study

Jan 22, 2024 | Case Studies, Digital Marketing, Marketing Strategy

Country Fried Creative began collaborating with Chellie in the Fall of 2019, constructing her first website. Chellie’s primary goals were to establish the credibility of her brand, cultivate an audience, and attract clients for her side-business, Successfully Ever After.

Additionally, she sought a platform to share her substantial expertise through blog posts.


“Y’all have been great to work with (as always). I look forward to a long working relationship.” – Chellie Phillips

In 2022, we embarked on a website redesign, providing it with a fresh look. Our focus centered on showcasing Chellie’s roles as a speaker, coach, and corporate trainer. We also took the opportunity to spotlight her achievements as an international best-selling and award-winning author, with three published books.

As a recognized authority figure in corporate culture, Chellie now frequently appears as a guest on influential podcasts, sharing insights on various business topics, including personal branding, career advancement, and advising companies on attracting and retaining top talent.

Chellie was so delighted with our work that she invited us to bid on building a new website for CFEMC, where she holds the position of Vice President of Communications and Public Relations.

Thankfully, we were awarded the job! Given the outdated state of their existing site, we initiated a much-needed overhaul. We jumped right in, cleaned out all the outdated content, gave the site a sleek new design, and created an exciting user journey. As a result, their web views have increased dramatically.

“Thanks so much for making the process so easy. I know we have a beast of a site and there are a lot of hands in it!” -Chellie Phillips

Working with Chellie Phillips has been nothing short of amazing. It’s the passion, collaboration, and creative energy from exceptional clients like Chellie that not only make our work possible, but elevate it to new heights.

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