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How to Build, Manage, and Measure a Sales Funnel

How to Build, Manage, and Measure a Sales Funnel

A sales funnel is a way for a business to describe the process by which people become customers. It is often called the customer journey.
Do you have a marketing plan? 

Do you have a marketing plan? 

A marketing plan is a strategic document that outlines the actions you will take to promote your products or services to achieve your marketing objectives
Don’t think you need marketing? You’re wrong, here’s why.

Don’t think you need marketing? You’re wrong, here’s why.

Let me guess.  You’re a local business-to-business (B2B) company that gets new clients from referrals.  You ...
How to Calculate Marketing ROI

How to Calculate Marketing ROI

Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an ...
The Difference Between a Marketing Plan and Marketing Campaign

The Difference Between a Marketing Plan and Marketing Campaign

Do you know the difference between a marketing plan and a marketing campaign? I think it’s safe to say that most businesses and non-profit organizations want to expand the reach of their organization.
Expanding the Reach of Your Business

Expanding the Reach of Your Business

As essential purpose of marketing is creating market awareness of your product, service, brand, or organization. ...
Writing for the Local Newspaper

Writing for the Local Newspaper

As we look forward to our company’s 20th anniversary next year, it’s dawned on me that we have a lot of stories to ...
Protecting your online reputation with a secure domain and website

Protecting your online reputation with a secure domain and website

On October 12, 2022, I will have the pleasure of co-presenting a small business workshop about Cybersecurity for ...
How to Measure Value in Business

How to Measure Value in Business

As I write this article in late summer 2022, we are experiencing record levels of inflation all across the ...