The Power of Mentorship
As we approach the mid-point of the year I always take the opportunity to reflect on the past and think about the future.
It’s hard to believe that I’ve been in the workforce for over thirty years, nearly twenty of those years building our business – Country Fried Creative. We’re looking forward to celebrating our 20th year in business starting next year. In the meantime, it’s helpful to reflect on some of the key success factors that got us here – including me personally. At the top of that list of important influences has to be the guidance I’ve received from my mentors.
A mentor is a trusted adviser who can provide experience, guidance, and influence. There’s no question that some of my personal development and that of our company has been by trial-and-error, “school of hard knocks,” and traditional business training. My training at IBM and through my MBA program years ago did provide a broad base of knowledge that’s been helpful. Having a knowledge base is important, and I’m a big believer in professional education, but the power of mentorship is what makes it effective. A mentor can help you focus on what’s relevant and essential. A mentor doesn’t do the work for you, but they can help you tackle it with experience. A mentor shapes knowledge with wisdom by providing perspective.
Most of us have benefited from mentors in our life – teachers, coaches, trainers, family members, bosses, and others. I’ve been blessed by having incredible mentors in my life, some of whom are reading this right now. It’s also been an honor for me to be a mentor for others both personally and professionally. Historically, there have been some classic mentorship relationships – Socrates and Plato, King Arthur and Merlin, George Washington and Alexander Hamilton, Ralph Bunche and Martin Luther King Jr. In pop culture, mentorship plays a big role – would there be a Luke Skywalker without a Yoda or a Harry Potter without a Professor Dumbledore?
Internally here at Country Fried Creative, we’ve been deliberate about using mentorship to help our new managers (which you’ll read about in this newsletter). That got us thinking – what about offering mentorship to our clients? Do you need perspective and experience to help you tackle business and marketing decisions? Do you need experience in evaluating options and prioritizing decisions?
If you have interest or need, we can put the power of mentorship to work for your business in our new Marketing Mentor program.