Are you feeling overwhelmed by the world of digital advertising?

Wondering if it’s really worth the effort for your small business? You’re not alone. Maybe you’ve noticed ads popping up for products you’ve recently searched for and felt a mix of curiosity and unease. That’s the magic of digital advertising at work, and it’s incredibly powerful.

If you’ve been struggling with low reach on social media, low website traffic, and sales or leads for your business, digital ads could be the game-changer you’ve been searching for.

Here’s why diving into digital advertising could transform your business and how you can make it work for you.

1. Brand Awareness

The first step in the sales funnel is brand awareness – the point at which people are aware of your company and its products, but haven’t actually purchased anything yet.

Picture this scenario: You need to buy a specific product, let’s say- a pair of sunglasses. 

You’re googling sunglasses and you see a lot of options pop up.

Brand A is a famous brand you’ve never purchased from, but you know well as you’ve seen many billboards with the product, ads while scrolling on your social media feed, influencers/celebrities post about them, and you’ve seen ads in magazines countless times.

Brand B is a brand you’ve never heard of or seen before. The ad looks nice, the website looks legitimate, but you’ve just never heard of them.

Brand C is a brand you vaguely feel like you may have seen at one point in the past year or so.

Without factoring in price or style, which brand do you think you would be more likely to purchase from?

Probably A or C right? That’s brand awareness at work.

It’s hard to convert people into customers when they’ve never heard of you. So brand awareness campaigns are very important to begin the process of getting in front of people, so next time they come across you, you can be that brand they have heard of before.

Many people discredit the value of brand awareness from their marketing and think if an ad doesn’t create a direct sale that it’s not worth running, when that couldn’t be further form the truth.

We’re more likely to buy from brands we recognize. Digital ads can help you get noticed quickly and make sure your brand sticks in people’s minds.

2. Extend The Reach Of Your Website

So – you just built your website, and are expecting millions of users to flood in, purchasing all of your products and getting quotes for all of your services.

As great as this would be, it isn’t exactly the case. Just having a website doesn’t guarantee that you will get visitors!

Just launching a website and hoping for the best isn’t enough. Digital ads can open doors to people who haven’t even visited your site yet. Whether through retargeting or reaching out to new prospects based on their interests, digital ads help extend your website’s reach. You can even upload your email list to reconnect with your audience or find new customers who share similar interests.

Maybe somebody visited your website but didn’t purchase, but they engaged with a piece of content on social media. You can now target those people with a digital ad.

With a digital ad campaign, you can supercharge your website’s reach dramatically.

3. Improve Brand Loyalty

In a world where people are bombarded with around 10,000 digital ads a day, standing out is crucial. Digital ads can help keep your brand top-of-mind, reminding potential customers of what you offer when they’re ready to buy. As traditional advertising methods fade, digital ads are becoming essential for building and maintaining brand loyalty without breaking the bank.

4. To Increase Traffic To Your Website

Imagine many more visitors heading to your website, eager to explore what you have to offer. Digital ads can make this a reality by targeting those actively searching for services you provide. With smart keyword bidding and precise targeting, digital ads boost your visibility and attract new customers who are already interested in what you do.

Through digital marketing, you can increase traffic to your website. An effective Google PPC campaign will target those searching for the services you offer based on keywords on your website and other targeting options.

You should be running digital ads to target new markets and audiences, increase visibility of your brand, and expand the reach of your campaigns.

To run digital ads this way, use the following tips:

• Use keyword bidding to create an effective ad group structure
• Place bids for keywords related to interests/behaviors/intentions of people who are likely going to become customers
• Target specific geographic locations where people are most likely going to search for what you offer

 

5. Target New Markets And Audiences

One of the most powerful aspects of digital ads is their ability to zero in on new markets. Whether you want to target people based on their location, age, or interests, digital ads allow you to reach those who are most likely to be interested in your products or services. It’s like having a spotlight that shines directly on your ideal customer.

For example:

• You can target people based on their location. If you sell t-shirts, you could show your ads only in cities where it’s cold enough for people to be wearing t-shirts.
• You can target people based on their age. If your product is for toddlers, for example, then you’ll want to show your ads to parents of small children who live nearby—and not necessarily the parents of adult children who might be more likely to buy something like a lawnmower or snow blower.
• You can target people based on their interests and hobbies too. If someone loves hiking but has never tried sports bras before, they might be interested in seeing an ad about them!

 

Now that you know the five main reasons why you should run digital ads, it’s up to you to decide what type of ad will work best for you. So why not run some digital ads?

Don’t know exactly how to run digital ads?

Don’t worry, we do! We offer a variety of options, so feel free to reach out, and we can help you get started!