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Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns

Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns

(Originally published here.) Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps ...
How to Calculate Marketing ROI

How to Calculate Marketing ROI

Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an ...
How to Measure Value in Business

How to Measure Value in Business

As I write this article in late summer 2022, we are experiencing record levels of inflation all across the ...
4 Ways Keeping Track of your Analytics Will Help you Get the Most Out of your Website

4 Ways Keeping Track of your Analytics Will Help you Get the Most Out of your Website

Building a website is an undertaking on its own, but launching the finished product isn’t the end of the journey. ...
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