Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns
(Originally published here.)
Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps ...
Our Blog
From Joe
A Better Marketing Manifesto
We need better marketing. You may be thinking, “I’m sick of ads, Joe. Why do I want more marketing?” Well, I said “better” marketing, not more marketing. Marketing helps people find things.
Style, Substance, and Statistics
The other day, someone asked me, “Joe, what are the three most important things to consider when marketing my business?" ...
How to Use Email Marketing to Grow Your Small Business or Nonprofit
Done right, email marketing is a powerful tool that can help a small business or nonprofit keep in touch with existing customers and generate leads of potential new customers.
Spice Up Your Marketing With Different Types Of Content
With the internet overflowing with information, creating high-quality, engaging, and sometimes even funny content can make your brand stand out from the crowd.
Getting Found Online Using Video Storytelling and Online Advertising
In this era of digital connectivity, being found on the internet is crucial for any business or individual looking ...
How to Build, Manage, and Measure a Sales Funnel
A sales funnel is a way for a business to describe the process by which people become customers. It is often called the customer journey.
Don’t think you need marketing? You’re wrong, here’s why.
Let me guess. You’re a local business-to-business (B2B) company that gets new clients from referrals. You ...
What Are Analytics and Why Do They Matter?
It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that ...
Writing for the Local Newspaper
As we look forward to our company’s 20th anniversary next year, it’s dawned on me that we have a lot of stories to ...
Protecting your online reputation with a secure domain and website
On October 12, 2022, I will have the pleasure of co-presenting a small business workshop about Cybersecurity for ...
How to Measure Value in Business
As I write this article in late summer 2022, we are experiencing record levels of inflation all across the ...
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