Running a small business is no joke. Between keeping the lights on, wrangling staff, serving customers, and making sure the bills get paid, marketing often ends up at the bottom of the to-do list. Or maybe you throw something together here and there, cross your...
Google ads are a very powerful marketing tool that can help get your message, business, products, and more seen by the right people at the right time- if you know how to use them effectively, that is. As long as you’ve created an ad and put money into it so that...
Have you ever searched for a new restaurant, service provider, or local shop, and the first thing you do is check their online reviews? Your online reputation isn’t just important—it’s essential. How you engage with your customers online and the reviews...
(Originally published here) Every business needs a baseline level of visibility and credibility to be taken seriously. Borrowing from the concept of a Minimum Viable Product (MVP), Minimally Viable Marketing (MVM) is the essential marketing foundation to put in place...
When thinking about human-centric marketing, we can think about how most people personify things. We give our pets personalities, talk to our cars, and even name our plants. We love seeing a bit of ourselves in the things we care about. The same is true with brands....
