(Originally published here) Every business needs a baseline level of visibility and credibility to be taken seriously. Borrowing from the concept of a Minimum Viable Product (MVP), Minimally Viable Marketing (MVM) is the essential marketing foundation to put in place...
When thinking about human-centric marketing, we can think about how most people personify things. We give our pets personalities, talk to our cars, and even name our plants. We love seeing a bit of ourselves in the things we care about. The same is true with brands....
(Originally published here.) Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps to get your campaigns back on track and running at peak performance. As a former runner — though admittedly not as fast now as I once was — I know the...
We need better marketing. You may be thinking, “I’m sick of ads, Joe. Why do I want more marketing?” Well, I said “better” marketing, not more marketing. Marketing helps people find things. Are you a start-up business trying to land new clients? Are you a consumer...
Getting your business noticed on social media nowadays can be a difficult task. How can you stand out from the crowd, when the crowd is massive and ever-changing? Social media has become an indispensable tool for businesses and individuals alike. With billions of...
