The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, I spend more time trying to clarify the difference between sales and marketing to my peers than any other business topic. There is a naive assumption...
There’s a time-tested piece of business advice that I learned from a mentor years ago called the “90-Day Rule”. The basic idea is that you can expect to see results 90 days after implementing a change, new program, or initiative. This rule has served me well over the...
Warning – this blog post is probably going to upset some folks, even though I intend to do the opposite. My purpose in writing this is not to sell you anything, convince you of anything, or persuade you to do anything. I just need to vent to you, my fellow...
Happy New Year! Yes, it is going to be a Happy New Year because the Georgia Bulldogs have won the 2022 CFP National Championship AND the Atlanta Braves won the 2021 World Series. Unfortunately, with the good comes the not-so-good. Many of the issues we’ve all been...
Dear Country Fried Family, You trusted in us and we trusted in you. You believed in us and we believed in you. Together, we make magical things happen. That magic was recognized in our community when we were awarded the Fayette Chamber 2021 Small Business of the Year...
