Don’t worry, we’re not packing up the business and moving away. It’s almost summertime and many of our team members are planning for a well-earned summer vacation. We decided to make vacation time the theme of our late spring/summer marketing with a campaign called...
The old adage “build it and they will come” simply doesn’t work for websites. Over the last few decades, the online world has gotten increasingly more saturated. That’s great for users- they can find absolutely anything under the sun that they may be looking for! ...
The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, I spend more time trying to clarify the difference between sales and marketing to my peers than any other business topic. There is a naive assumption...
There’s a time-tested piece of business advice that I learned from a mentor years ago called the “90-Day Rule”. The basic idea is that you can expect to see results 90 days after implementing a change, new program, or initiative. This rule has served me well over the...
Warning – this blog post is probably going to upset some folks, even though I intend to do the opposite. My purpose in writing this is not to sell you anything, convince you of anything, or persuade you to do anything. I just need to vent to you, my fellow...
