The #1 mistake that most organizations make in regard to their online presence is building their website and then assuming that their job is done without taking steps to make sure they are found on Google. In today’s market, you must be able to be found on all...
As a society, we have more ways to communicate with each other than at any other time in history. Yet, I can’t think of a time when communicating with our fellow humans has been so broken. We could all use a lesson in how to improve communication skills. There are so...
Are you feeling overwhelmed by the world of digital advertising? Wondering if it’s really worth the effort for your small business? You’re not alone. Maybe you’ve noticed ads popping up for products you’ve recently searched for and felt a mix of curiosity and unease....
Building a website is an undertaking on its own, but launching the finished product isn’t the end of the journey. To properly utilize your website and get the most out of it, you’re gonna have to take a look behind the curtain and keep up with your website analytics....
In business, it’s often helpful to use rules of thumb and guidance associated with numbers. Most everyone is familiar with the 80/20 rule, properly named the Pareto Principle. In a previous blog post, I wrote about the 90-Day Rule. Let’s now consider the power of...
