Do you know the difference between a marketing plan and a marketing campaign? I think it’s safe to say that most businesses and non-profit organizations want to expand the reach of their organization. Whether it’s increasing your brand awareness, generating new leads,...
As essential purpose of marketing is creating market awareness of your product, service, brand, or organization. The market is your target audience – customers, clients, donors, volunteers, or whomever you’re trying to reach. Check out this blog article which...
As we look forward to our company’s 20th anniversary next year, it’s dawned on me that we have a lot of stories to tell. Some of these stories don’t neatly fit into the digital marketing blog we feature here in our newsletter and on our website. The Citizen newspaper...
On October 12, 2022, I will have the pleasure of co-presenting a small business workshop about Cybersecurity for the Fayette County Chamber of Commerce. In that workshop, I will speak about website security and how to protect your reputation online. Consequently, we...
As I write this article in late summer 2022, we are experiencing record levels of inflation all across the country. The price of almost everything is up – fuel, food, raw materials, rent, subscription costs, medical costs, and labor costs. Here at Country Fried...