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Marketing Strategy
How to Calculate Marketing ROI

How to Calculate Marketing ROI

Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an ...
The Difference Between a Marketing Plan and Marketing Campaign

The Difference Between a Marketing Plan and Marketing Campaign

Do you know the difference between a marketing plan and a marketing campaign? I think it’s safe to say that most businesses and non-profit organizations want to expand the reach of their organization.
Expanding the Reach of Your Business

Expanding the Reach of Your Business

As essential purpose of marketing is creating market awareness of your product, service, brand, or organization. ...
The Goals of Marketing

The Goals of Marketing

The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, ...
Changing the Recipe

Changing the Recipe

Happy New Year! Yes, it is going to be a Happy New Year because the Georgia Bulldogs have won the 2022 CFP ...
Building an Effective Marketing Strategy: The Foundation

Building an Effective Marketing Strategy: The Foundation

We recognize that most people got into business because they love what they do, and likely that didn’t include ...
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