The Goals of Marketing

The Goals of Marketing

The Goals of Marketing (And It’s Not Just Sales) As the owner of a marketing agency AND as a small business owner, I spend more time trying to clarify the difference between sales and marketing to my peers than any other business topic. There is a naive assumption...
Changing the Recipe

Changing the Recipe

Happy New Year! Yes, it is going to be a Happy New Year because the Georgia Bulldogs have won the 2022 CFP National Championship AND the Atlanta Braves won the 2021 World Series. Unfortunately, with the good comes the not-so-good. Many of the issues we’ve all been...