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Minimally Viable Marketing: The Modern Cost of Doing Business

(Originally published here) Every business needs a baseline level of visibility and credibility to be taken seriously. Borrowing from the concept of a Minimum Viable Product (MVP), Minimally Viable Marketing (MVM) is the essential marketing foundation to put in place...

Your Brand’s Recipe Isn’t Complete Without YOU

When thinking about human-centric marketing, we can think about how most people personify things. We give our pets personalities, talk to our cars, and even name our plants. We love seeing a bit of ourselves in the things we care about.  The same is true with brands....

Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns

(Originally published here.) Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps to get your campaigns back on track and running at peak performance. As a former runner — though admittedly not as fast now as I once was — I know the...

A Better Marketing Manifesto

We need better marketing. You may be thinking, “I’m sick of ads, Joe. Why do I want more marketing?” Well, I said “better” marketing, not more marketing. Marketing helps people find things.

Case Studies

RURL Brand Case Study

RURL Brand Case Study

RURL Brand is an apparel brand meant to serve rural America. An offshoot of the successful Farmhouse Printing, these items are crafted right here in their Haralson, GA office.

Chellie Phillips Case Study

Chellie Phillips Case Study

Country Fried Creative began collaborating with Chellie in the Fall of 2019, constructing her first website. Chellie's primary goals were to establish the credibility of her brand, cultivate an audience, and attract clients for her side-business, Successfully Ever...