Ask ten people how the economy is doing right now, and you’ll get ten different answers. The view depends entirely on where you’re standing. For major corporations and high-income earners, the trend lines mostly point up. But for many middle-class families and local...
Running a small business is no joke. Between keeping the lights on, wrangling staff, serving customers, and making sure the bills get paid, marketing often ends up at the bottom of the to-do list. Or maybe you throw something together here and there, cross your...
Google ads are a very powerful marketing tool that can help get your message, business, products, and more seen by the right people at the right time- if you know how to use them effectively, that is. As long as you’ve created an ad and put money into it so that...
Have you ever searched for a new restaurant, service provider, or local shop, and the first thing you do is check their online reviews? Your online reputation isn’t just important—it’s essential. How you engage with your customers online and the reviews...
(Originally published here) Every business needs a baseline level of visibility and credibility to be taken seriously. Borrowing from the concept of a Minimum Viable Product (MVP), Minimally Viable Marketing (MVM) is the essential marketing foundation to put in place...
