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Minimally Viable Marketing: The Modern Cost of Doing Business

Minimally Viable Marketing: The Modern Cost of Doing Business

(Originally published here) Every business needs a baseline level of visibility and credibility to be taken ...
Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns

Low CTR (Click-Through Rate)? Easy Fixes for Better Marketing Campaigns

(Originally published here.) Learn what CTR is, how to measure it, common reasons for low CTR, and the right steps ...
A Better Marketing Manifesto

A Better Marketing Manifesto

We need better marketing. You may be thinking, “I’m sick of ads, Joe. Why do I want more marketing?” Well, I said “better” marketing, not more marketing. Marketing helps people find things.
Canva is a Great Tool. But Not for Logo Design.

Canva is a Great Tool. But Not for Logo Design.

Many small business owners love Canva. It’s user-friendly, accessible, and allows businesses to create visuals ...
How to Create Engaging Social Media Content for Restaurants

How to Create Engaging Social Media Content for Restaurants

When you’re juggling the demands of restaurant ownership, carving out time to post on social media regularly can ...
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